winter tires

Goodyear Japan Kanahara

Aiming to Raise Market Share and Brand Equity—Nippon Goodyear

The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.

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Bleak Forecast for Winter Tires

Sales of studless winter tires in Japan have been brisk for the past few years thanks to the snowfall. According to Japan Automobile Tyre Manufacturers Association (JATMA), 25.96 million snow tires were sold in Japan in 2014, marking a year-on-year increase of 4.0 percent. Studless tires accounted for 99.8 percent of all snow tire sales: 25.92 million units sold, up...

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