Sumitomo Rubber will accelerate the rollout of its Dunlop brand tire products in Europe, North America, and Australia. Since dissolving its global alliance with Goodyear in 2015, the company had been unable to use the Dunlop brand in those regions and instead focused on expanding the Falken brand. However, in May 2025, Sumitomo Rubber acquired the Dunlop trademark rights for...
Sumitomo Rubber announced on May 8 that it completed on May 7 the acquisition of the Dunlop trademark and other rights for four-wheel tires in Europe, North America, and Oceania from The Goodyear Tire & Rubber Company. Sumitomo Rubber paid $631 million for the trademark and contractual rights, as well as transition support costs related to the transition of Dunlop...
Sumitomo Rubber will acquire the trademark rights to the Dunlop brand of four-wheel tires in Europe, North America, and Oceania from Goodyear. The acquisition is worth $526 million, with a transfer agreement signed on January 8 and closing scheduled for May. With the acquisition of the trademark rights, Sumitomo Rubber intends to further accelerate premiumization, which it positions as the...
Sumitomo Rubber began selling its Tire Pressure Monitoring System (TPMS) in July. The company has been offering a tire pressure and temperature management service for trucks using this system at Dunlop’s truck tire dealers since the same month, and is now focusing on developing its tire solution business, which is a key business for the company. At the DTS (Dunlop...
Sumitomo Rubber will begin offering its Tire Pressure and Temperature Management Service, which monitors tire pressure and temperature for trucks and alerts users of abnormalities, at Dunlop truck tire dealers from July 8. The service combines a TPMS (Tire Pressure Monitoring System) with four types of tools tailored to user needs to utilize tire pressure and temperature information from installed...
This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand being on the rise. The company’s main products here are the Grandtrek PT5 SUV tire and the Veuro VE304 premium comfort tire. The Veuro VE304 has excellent quietness and wet performance and is recommended for city drivers, while the Grandtrek...
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